How to Successfully Self-Publish on IngramSpark: A Beginner’s Guide

In today’s digital age, independent authors have more opportunities than ever to share their stories with the world. One of the most trusted platforms for self-publishing is IngramSpark — a powerful tool that connects indie authors with thousands of retailers and libraries worldwide. If you’re new to ingram book publishing, this comprehensive guide will help you navigate the process from start to finish.

Whether you’re writing fiction, non-fiction, a memoir, or poetry, this beginner’s guide will walk you through how to self-publish your book professionally and successfully. Let’s dive in!

What is IngramSpark?

IngramSpark is a self-publishing platform offered by Ingram Content Group — one of the largest book distributors in the world. Unlike many other self-publishing services, IngramSpark gives indie authors access to the same global distribution network that professional book publishers use.

When you publish your book through IngramSpark, it becomes available to thousands of bookstores, online retailers, libraries, and schools. This means your book can reach more readers — without you having to manage complex logistics.

Why Choose IngramSpark for Self-Publishing?

There are many self-publishing options available, so why should you choose IngramSpark?

• Wider Distribution: IngramSpark connects your book to over 40,000 retailers and libraries.

• Professional Quality: High-quality printing options ensure your book looks just like one produced by traditional publishers.

• Print-on-Demand: There’s no need to order large quantities upfront; books are printed when they’re ordered.

• Control: You keep creative control over your content, cover, pricing, and rights.

If you’re serious about book publishing and want your book to be stocked by brick-and-mortar bookstores as well as online giants like Amazon and Barnes & Noble, IngramSpark is a smart choice.

Step 1: Get Your Manuscript Ready

Before you upload your manuscript to IngramSpark, make sure it’s polished and professional. Here’s how:

✅ Edit Thoroughly: Have your manuscript professionally edited. Typos and errors can damage your credibility.

✅ Format Properly: Format your book for print and/or eBook. Each format has different requirements. You can do this yourself if you’re tech-savvy, or hire a professional formatter.

✅ Design a Stunning Cover: People do judge a book by its cover. Invest in a professional book cover designer who understands industry standards. Remember, your cover must meet IngramSpark’s specifications.

Step 2: Create an IngramSpark Account

Visit IngramSpark’s website and create a free account. Fill in your author or publishing imprint details. You’ll also need:

• Your book’s title, author name, and description.

• ISBN (International Standard Book Number). IngramSpark requires an ISBN for each format (print and eBook). You can buy your own or purchase one through IngramSpark.

Having your own ISBN gives you full ownership and control, which many professional book publishers recommend.

Step 3: Set Up Your Book

Once you have your account, you’ll set up your book in the IngramSpark dashboard:

📚 Choose Your Trim Size: This is your book’s dimensions. Popular sizes include 5” x 8” or 6” x 9”.

📚 Select Print Options: Decide if you want paperback, hardcover, or both. Choose paper type, binding, and color options.

📚 Upload Files: Upload your print-ready PDF manuscript and cover file. Make sure they meet IngramSpark’s print specifications.

📚 Review and Proof: Order a printed proof copy. Review it carefully for any errors in formatting, color, or alignment.

Step 4: Set Pricing and Distribution

One major advantage of ingram book publishing is you can set your own pricing and discounts.

💰 Set Retail Price: Research similar books in your genre to find a competitive price point.

💰 Set Wholesale Discount: Retailers typically expect a wholesale discount of 40-55%. A competitive discount increases the chances of bookstores ordering your book.

💰 Decide Returnability: Bookstores prefer returnable books. This means if your book doesn’t sell, they can return unsold copies. It’s a standard practice in the industry but comes with some financial risk for authors.

Step 5: Publish and Promote

After finalizing your files, pricing, and distribution settings, hit publish! Congratulations — your book is now available through Ingram’s massive network.

But your work isn’t over yet. Successful book publishing requires ongoing marketing and promotion.

📢 Build an Author Platform: Create a website, start a blog, grow your email list, and be active on social media.

📢 Book Launch: Plan a launch strategy. Reach out to local bookstores for signings, pitch your story to bloggers and local media, and ask for reviews.

📢 Advertising: Consider online ads, social media promotions, and book giveaway campaigns.

📢 Networking: Join writing groups and publishing communities. Connect with other indie authors and professional book publishers to learn and grow.

Common Challenges and Tips

Self-publishing with IngramSpark is straightforward but not without hurdles. Here are a few tips:

🔍 File Errors: Always double-check your files for formatting issues. Use IngramSpark’s file check tools.

🔍 Metadata Matters: Write a compelling book description, choose relevant categories, and use strong keywords to help your book appear in search results.

🔍 ISBN Ownership: If you plan to publish multiple books, buy your own ISBNs from your country’s official ISBN agency instead of using free ones.

🔍 Keep Learning: The publishing industry evolves quickly. Follow trusted publishing blogs, listen to podcasts, and read industry news to stay informed.

Should You Hire a Professional?

Self-publishing doesn’t mean doing everything alone. Many successful indie authors hire help when needed:

• Editors

• Cover designers

• Formatters

• Marketing consultants

Working with experts will elevate your book to the level of professional book publishers. It’s an investment in your author brand and your book’s long-term success.

Final Thoughts

Self-publishing on IngramSpark is one of the best ways for new authors to reach global readers while keeping full creative control. With careful planning, professional quality, and persistent promotion, you can achieve the same reach as professional book publishers.

Remember: your book deserves the best chance to succeed. Take your time, do it right, and your story could soon be in the hands of readers all over the world.

Are you ready to start your ingram book publishing journey? Sign up for IngramSpark today and take the first step toward becoming a published author.