The Asaali Hoodie isn’t just another hoodie—it’s a statement. A symbol of what it means to move through the world with purpose, rooted in authenticity and shaped by experience. Designed for creators, thinkers, doers, and dreamers, the Asaali Hoodie is more than a layer. It’s part of your identity. Built from the ground up to feel like home from the first wear, it blends modern design with heritage inspiration. It speaks softly, but its presence is undeniable.
Meaning Behind the Name
Asaali is derived from the word meaning “authentic” or “original” in several African and Middle Eastern languages. That spirit is woven into every detail of this hoodie. It’s about being real, being grounded, and honoring where you come from—while pushing forward into what you’re becoming. This isn’t fast fashion. It’s slow, intentional design, created for those who don’t just follow culture—they shape it.
Design That Moves With You
The Asaali Hoodie is designed for versatility. The silhouette is relaxed but never sloppy—structured where it counts and soft where it matters. Whether you’re heading into the city, posted at home, or traveling through unfamiliar streets, this hoodie adapts to your rhythm.
It features:
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A unisex, slightly oversized fit that complements all body types
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Dropped shoulders and a double-lined hood for a modern, elevated shape
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Minimal branding – just our signature Asaali emblem embroidered subtly on the chest, keeping it clean and intentional
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A spacious kangaroo pocket for everyday essentials
This is a hoodie that feels lived-in on the first wear—and only gets better over time.
Fabric You Can Feel
The Asaali Hoodie is made with a heavyweight blend of organic cotton and recycled polyester, giving it a soft yet substantial feel. The inside is brushed for comfort, creating a plush fleece interior that keeps you warm without overheating. It’s breathable enough for indoor lounging, yet thick enough to serve as a mid-layer during colder seasons. This is all-year-round comfort—on your terms.
Details that matter:
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70% organic cotton, 30% recycled polyester
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Pre-shrunk to maintain fit after washing
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Won’t pill or fade easily—built to last
We chose sustainable materials not as a trend, but because it’s simply the right way to make clothes. Durable for you. Gentle on the planet.
Built with Purpose
Every detail of the Asaali Hoodie was crafted to serve a purpose—not just aesthetically, but functionally:
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Ribbed cuffs and hem keep warmth in without clinging
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Metal-tipped drawstrings add a clean finish and elevated detail
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Flatlock seams for a smooth interior feel—no uncomfortable rubbing or bulk
This is a hoodie you can wear every day and still feel like it was made just for you.
Style Meets Substance
Asaali isn’t about hype—it’s about substance over status. This hoodie isn’t plastered with oversized logos or loud designs. Instead, it lets the fabric, fit, and feel do the talking. It works with everything in your wardrobe—layer it over streetwear staples, under a coat, or wear it solo with denim or joggers.
It’s made for real life, not just for the ‘gram.
Available in earth-toned colorways inspired by nature, culture, and timeless simplicity:
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Midnight Black – clean and classic
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Ash Grey – understated but bold
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Olive Earth – rooted in nature
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Clay Brown – warm and grounded
Each color is garment-dyed for depth and richness that doesn’t fade.
Sustainability, Not Just a Buzzword
We’re committed to making pieces that respect both people and planet. The Asaali Hoodie is:
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Made in small production runs to reduce waste
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Produced in ethical factories that ensure fair wages and safe working conditions
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Packaged plastic-free and shipped responsibly
When you wear Asaali, you’re choosing intentionality—not only in how you dress, but in how you live.
Care & Fit Details
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Fit: Relaxed, slightly oversized. True to size for a looser fit; size down for a slimmer look.
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Model Sizing: Male model is 6’1”, wearing size L. Female model is 5’7,” wearing size M.
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Care Instructions: Cold wash. Hang dry or low tumble. Do not bleach or iron the design.
Final Word
The Asaali Hoodie is more than fabric and thread—it’s a daily reminder to stay true to yourself. It’s built for movement, made for comfort, and rooted in something deeper than trend.