Choosing the right trade name is one of the most important steps when starting a business in Dubai. Your company’s trade name represents your brand identity, helps customers recognize your business, and is required for obtaining your business license. Dubai’s Department of Economy & Tourism (DET), previously known as DED, has clear guidelines for registering and approving business names to ensure compliance and transparency.
This guide explains the requirements, step-by-step process, and expert tips for a smooth and successful trade name registration in Dubai.
Why Trade Name Registration Is Important in Dubai
A trade name gives your business a unique identity and provides legal protection. Registering your trade name in Dubai ensures:
- Your business name is reserved and cannot be used by others
- You comply with UAE commercial laws
- You can proceed with licensing and company formation
- Your brand builds credibility in the local and international market
Requirements for Trade Name Registration in Dubai
Before submitting a trade name application, you must follow the official rules set by Dubai DET or the Free Zone authority. Here are the key requirements:
1. The name must be unique
Your trade name cannot match an existing registered company.
2. No religious or political references
Trade names cannot include:
- Religious terminology
- Political references
- Offensive or controversial words
3. No country names or logos without approval
You cannot use a country name, capital city, or government entity unless special permission is granted.
4. No names of global brands
Names similar to well-known international brands will be rejected.
5. Meaningful and relevant
The name should be related to your business activity or easy to understand.
6. Full personal name if using a person’s name
If you want to include your personal name, it must be the full name (e.g., Ramesh Kumar Trading LLC).
7. Legal structure must appear in the name
Examples:
- LLC
- FZE
- Sole Establishment
- Branch
Process to Register a Trade Name in Dubai
Dubai offers a simple and fast online system for trade name registration. Here’s the full step-by-step process:
Step 1: Choose 3–5 Preferred Trade Name Options
Prepare multiple name options in case your first choice is unavailable.
Step 2: Check Name Availability
You can check name availability through:
- Dubai DET website
- Dubai Now app
- Service centers
- Business setup consultants
Step 3: Submit the Trade Name Application
Fill out the trade name request form and submit your chosen names. You must specify:
- Business activity
- Company structure
- Owner details
Step 4: Pay the Trade Name Reservation Fee
Typical fees range from AED 620 to AED 1,000, depending on:
- Name type
- Use of foreign words
- Use of specific words (e.g., Group, International, Middle East)
Step 5: Receive Trade Name Certificate
Once approved, you will receive a Trade Name Reservation Certificate, valid for 6 months.
This certificate allows you to proceed with:
- Initial approval
- License issuance
- Company registration
Expert Tips for Fast Trade Name Approval
Follow these tips to avoid rejection and delays:
Choose simple and meaningful names
Avoid complicated spellings or confusing words.
Avoid using foreign or trademarked words
This increases the chance of rejection.
Don’t include geographic or political references
Names with countries, continents, or government bodies need special approval.
Ensure the name matches your business activity
For example, “Tech Solutions LLC” for IT services.
Use a consultant if you want fast approval
Experts can guide you through name checks, rules, and approval procedures.
Common Reasons Trade Names Get Rejected
- Similarity with existing company names
- Use of restricted or banned words
- Partial personal names (e.g., only first name)
- Trademark violations
- Incorrect spelling variations to bypass rules
Conclusion
Registering a trade name in Dubai is one of the first and most important steps in the company formation process. By following the official guidelines and choosing a name that aligns with Dubai’s regulations, you can secure fast approval and move forward with your business setup.
Whether you’re launching a startup, expanding internationally, or establishing a free zone company, a well-selected trade name will strengthen your brand identity and support your long-term growth in the UAE.
For More Details: OnDemand International