Whether it’s denim or leather, Amiri is known for intentional rips, tears, abrasions, and hand-applied details. Each pair of Amiri jeans often takes hours to complete, giving it a signature authenticity.
Rock-Inspired Motifs
From skulls and bones to bandana patterns and flame graphics, the brand draws heavily from punk, grunge, and hard-rock culture. These designs pay homage to the rebellious spirit that inspired Mike Amiri’s early career.
Premium Materials
The brand uses Italian and Japanese fabrics, top-grade leathers, and intricate embroidery. Even its casual pieces—like T-shirts and hoodies—carry a level of craftsmanship rarely found in streetwear.
Athleisure Meets Runway
Amiri seamlessly blends laid-back silhouettes with luxury tailoring, creating a hybrid style that appeals to both streetwear fans and high-fashion followers.
Mike Amiri once described his approach as “capturing the energy of LA,” and this is exactly what makes the brand stand out: it embodies the city’s carefree lifestyle while aligning with the finesse of luxury fashion houses.